Put Your Product in
100,000 Student Hands
Reach tens of thousands of Gen Z students at 300+ college campuses with direct product placements, trained student ambassadors, and full campaign analytics.
The #1 college-focused field marketing company. Founded at the University of Illinois.
Trusted by leading brands
Why Brands Choose Us
The infrastructure to reach Gen Z on campus, without building it yourself.
Real Student Ambassadors
We recruit, hire, train, and manage every ambassador. Real students who know their campus, their peers, and how to make your brand resonate.
Pick Your Campuses
Choose from 300+ campuses by region, size, demographics, or Greek life presence. Pilot on 5 campuses or launch nationally across 100+.
Full Campaign Analytics
Samples distributed, photos, video content, social impressions, engagement rates, and qualitative student feedback in a single report.
Launch in 2-3 Weeks
Most campaigns launch within 2-3 weeks of signing. Pilot campaigns can launch in as little as 7 days. We handle all logistics.
Material Fulfillment
We source, print, and deliver promo materials to every campus. 1.4M branded items shipped to 70 markets for Gopuff in one campaign.
Turnkey Execution
You share the brief, we handle everything. No hiring, no logistics, no campus regulations to navigate. Just results and content.
Real Campaigns. Real Numbers.
Student micro-influencer and peer-to-peer sampling campaign drove coupon redemptions across campuses.
Full material fulfillment: sourcing, kitting, and on-deadline delivery to 70 markets for back-to-school.
Peer-to-peer product sampling through campus tabling and apartment activations with branded reporting.
Six Steps to Campus Impact
We handle everything. You focus on your product.
Share Your Brief
Tell us your product, goals, target campuses, and ideal student audience. We build a custom campaign plan.
Pick Your Campuses
Choose from 300+ campuses. Filter by region, size, demographics, or housing density.
We Activate Ambassadors
Our trained student ambassadors receive your product and complete brand-specific training.
Samples Hit Campus
Ambassadors distribute at dining halls, quads, dorms, and events. Wherever students gather.
Content Captured
Photos, video, engagement data, and live student feedback collected throughout the campaign.
Review Your Report
Full post-campaign report with samples out, impressions, engagement, and actionable insights.
From Our Campus Teams
Working with The Black Sheep has been such a win. I get real briefs, real audiences, and real results. I've been able to pitch ideas, produce content that feels authentic to campus culture, and track performance to learn what works.
Working with The Black Sheep on the University of Iowa campus was an incredible learning experience. I enjoyed working with my partners and leaders to set up and take charge of events, and actively learning how to adjust our strategies for better results.
As a creator at Mississippi State, it has helped me connect with so many students outside of the organizations I am involved in. Every project feels like it is made by students who genuinely understand what it is like here, and that makes the content hit even harder.
Book a Call to Plan
Your Campus Campaign
Pick a time below to discuss your sampling goals and get a custom campus plan.
The #1 College Marketing Company. 300+ Campuses Nationwide.